The best systems are the ones people actually use

Get your time back, and your systems sorted.

A pile of AI tools isn't necessarily what you need. The right system is. I work inside what you already run on: automating the admin that eats your evenings, and fixing the structure that breaks as you grow.

Auckland-based · Serving small businesses across New Zealand · No buzzwords, no jargon

What I do

Two ways to advance

Start with a diagnostic built for where you are right now, then keep advancing from there.

For owners drowning in admin

The Time Audit

I find exactly where your time goes, then build the highest-impact automation to give some of it back, so you can stop spending your evenings on busywork.

Audit free with your discovery call · fixes built from $900

About the Time Audit
After either audit

Ongoing partnership

Once I've found the wins, I can keep building: implementing the plan, refining your systems, and keeping your operations advancing as you grow.

Talk about working together
How it works

Map. Plan. Advance.

A clear, jargon-free path from "everything's a bit stuck" to a working fix.

1

Map

It starts with a focused conversation about your business, then a look at how your time and your team actually work day to day.

2

Plan

You get a clear, jargon-free picture of where the time and friction are going, with practical fixes ranked by effort versus impact.

3

Advance

I put the highest-impact fix in place (a working automation, or your first priority), and we agree what to tackle next.

The toolkit, not the hype

Platforms and systems I work in

Real businesses already run on real tools. I work inside what you've got (CRMs, payments, hosting, networks) before reaching for anything new.

Microsoft 365 Microsoft 365
SharePoint SharePoint
Google Workspace Google Workspace
Cloudflare Cloudflare
Stripe Stripe
Square Square
Xero Xero
Zoho Zoho
n8n n8n
Claude Claude
Notion Notion
Ubiquiti Ubiquiti
Google Analytics Google Analytics

New to all of this? Start with the plain-English guide to business process automation for NZ small businesses.

The cost of broken systems

Small businesses are losing hours every week

They lose it to manual admin, dropped handoffs, and tools nobody adopted, not to a lack of effort. The research is blunt about where the time goes.

3 in 5 NZ small-business owners told a 1,000-owner Xero survey that admin is hurting their wellbeing and their passion for the work. Xero NZ small-business survey (2021)
25% Of the work week lost to manual, repetitive tasks, reported by more than 40% of workers. Smartsheet automation research
6+ hrs A week (almost a full workday) that nearly 60% of people reckon they could win back by automating the repetitive stuff. Smartsheet automation research

The good news: that lost time is recoverable, and a focused audit finds the biggest drains first. Read the full breakdown of where the hours go.
Sources: Xero / RNZ, Smartsheet.

William de Lacey, founder of System Advance
William de Lacey
Founder, System Advance
About

About System Advance

I'm William, Auckland-based, and the person you'll actually be working with. No sales team, no juniors, no big-firm overhead. When you work with System Advance, you're working with me.

Every second ad in your feed is selling AI right now, and I'm not here to add to that noise or sell you another tool. Most of what drags a small business down is more ordinary: admin that eats your evenings, handoffs that live in someone's head, software nobody ever really adopted. I help you sort the systems you already run on, automating the repetitive stuff and fixing the structure that's holding you back, because the best systems aren't the cleverest ones, they're the ones you and your team actually use. Plain answers, practical fixes, no buzzwords.

FAQ

Questions, answered

Is this just another AI pitch?

No. AI is being pushed at businesses from every direction, and a lot of it solves problems you don't actually have. I start with how your business really works, then recommend the simplest fix that sticks. Sometimes that's an AI workflow, often it's just a better system. The best systems are the ones people actually use.

How do I get started?

With a free discovery call. We'll talk through where your business is getting stuck, and afterwards I'll send you a tailored, no-obligation recommendation for the best way forward.

Which service is right for me?

If you're a small, owner-run business drowning in admin and want your evenings back, start with the Time Audit. If you're a growing team of roughly 5 to 50 people, where things that worked at 5 people are breaking at 15, the Advance Audit is built for you. Not sure? Take the free System Check for an instant score and tailored tips, or just book a discovery call.

Can I get Government funding for this?

Some NZ small businesses may be eligible for co-funding of up to 50% (capped at $15,000) towards developing and implementing an AI plan, under MBIE's AI Advisory Pilot, delivered through registered advisers via the Regional Business Partner Network. Places are limited (up to 150 businesses, until 31 January 2027), so ask your local Regional Business Partner whether you're eligible. I've written a plain-English guide to how it works: read it here.

Get in touch

Book a free discovery call

Grab a free 30-minute call, and we'll talk through where your business is getting stuck. Pick a time that suits below.

William de Lacey

You'll be talking with me, William. No sales team. Afterwards I'll send a written, fixed-scope recommendation. No obligation.

Loading available times…

Prefer to write first? Tell me where you're getting stuck and I'll come back to you.

By sending this you agree we'll use your details to respond to you, as described in our Privacy Policy. No marketing without your say-so. Prefer email? Reach me at [email protected].