In person around Auckland · Remote across New Zealand

About System Advance

An Auckland AI, automation and systems company, founded and led by William de Lacey. We work with businesses across New Zealand.

William de Lacey, founder of System Advance
William de Lacey
Founder, System Advance
The founder

Founded and led by William de Lacey

William's background is in operations and IT. He has built the systems organisations run on day to day: staff scheduling for around 150 people, leave and cover planning, quarterly reporting, onboarding and safety-check renewals.

System Advance also builds, ships and runs software products of its own, including an event photo platform that has delivered close to two thousand photos in a single day.

See the work

What we believe

The best systems are the ones people actually use

Most businesses we talk to are in one of two places. Either everyone is too busy doing the work to improve how it gets done, or growth came fast and the way things run hasn't kept up.

Fixing that takes more than new software. A system only pays off when people use it, and plenty of well-built ones are quietly abandoned for the old spreadsheet. So we design for the people first and the technology second.

That shapes how every piece of work runs. We start with how your business really operates, recommend the simplest fix that will stick, and build it inside the tools you already run on. Sometimes that involves AI. Often it's a better system and no AI at all, and we'll say so.

How we work

What you can count on

The company

System Advance Limited

System Advance Limited is a New Zealand company based in Auckland. We meet clients in person around Auckland and work remotely with businesses and organisations across the rest of New Zealand.

Services: First Fix, the Systems Roadmap and the Custom Build. Email [email protected].

Start with a conversation

A free 30-minute call with William. You'll leave with a clearer picture of what's worth fixing first.